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WayFare Dairy-Free Products: The Vegan Street Review
by Marla Rose
I will get this out of the way right away: WayFare is a client of ours,
but we also really believe in their products. If we didn’t, we wouldn’t
have taken the company on as a client. We’re lucky in that they happen
to create some great food with ingredients we feel good about so it was
a no-brainer to want to work together.
At this point, Wayfare is primarily known for their dairy-free line but
they have big plans to include other vegan replacements in the future.
With the burgeoning dairy-free market, expected to reach $35 billion by 2024,
it’s easy to see that more and more consumers are shifting away from
animal-derived milks and who can blame them? People are waking up to
the fact that dairy is not beneficial to their bodies or the planet,
and that the dairy industry is exploitative – to say the least – to
cows and their calves. Once dairy alternatives started migrating from
shelves to refrigeration units at the grocery store, shoppers started
noticing them more and consumption grew exponentially. As consumption
grew, more and more dairy alternative companies sprang up, products
started improving and getting more varied. Now, it seems fairly rare
for me to see actual cow’s milk in someone’s cart at the grocery check
out line. (Come on, you snoop, too.)
WayFare Foods is based in Bozeman, MT, and the company founder Kelly
Coffin came from a background in dairy production but looked into
plant-based nutrition when he wanted to improve his health and the
health of his family. Produced using custom-made machines that use the
whole plants in a nearly-zero waste facility in Montana, WayFare
products are truly cut from a different cloth.
In a growing market of well-funded brands, I think that what sets
WayFare apart is their commitment to using quality, simple, whole
ingredients to create a full-bodied, creamy taste. Wayfare’s puddings, cream cheeses, butters, cheeses, sour cream and dips
are made without isolated ingredients, using a base of organic butter
beans and oats, as well as natural flavorings, like herbs, dried
onions, and agave nectar. Everything is vegan but also gluten-free,
double Kosher certified, free of common allergens (except for coconut
oil, which not everyone with a nut allergy has an issue with) and, best
news for many of us, free of palm oil. Yes, including the butters!
None of this would matter if they didn’t taste good, though. WayFare
products are creamy, rich and full of flavor; our household is
particularly taken with the puddings, the butters and the sour cream.
Oh, but the Nacho Cheddar Cheese. And the Jalapeño Cheddar Cheese.
And…honestly, everything they offer is delicious and super convenient.
For people who have trouble eating enough vegetables – or, conversely,
really want to ramp up their consumption of chips – the dips are an
ideal instrument for that. I think Wayfare products are great for
everyone, but especially those who want to ease into a dairy-free life
for whatever reason without feeling any sacrifice.
We’re excited to partner with WayFare to offer a coupon code that gives
customers 10% off their purchases on WayFareFoods.com: just type in VeganStreet10
at check out (Hurry, it expires July 31st, 2017). Last, if ordering
online isn’t your thing, stay turned for details on how you can help
get WayFare products sold in your own community.
Vegan Street received this product for free to review and this was my honest evaluation.
2013-2017, Vegan Street